E-Commerce & Growth EnginesClient: Novus Atelier Paris•Industry: High Fashion & Luxury Retail
Novus Atelier - Headless Luxury Commerce Flagship
Sub-second headless e-commerce experience with multi-currency localized checkouts, predictive search, and personalized VIP styling.
Launch Live PlatformVerified Business Metrics & ROI
0.7s Largest Contentful Paint
Mobile Speed
+185% YoY international sales
Global Revenue
42% decrease in abandoned checkouts
Cart Recovery
The Operational Challenge
Legacy monolithic storefront had 4.8s mobile load times, causing 64% cart abandonment among European and Asian shoppers.
The Engineered Solution
Re-architected on Next.js edge runtime with instant Algolia search, custom cart state management, and automated VIP SMS/WhatsApp retargeting.
Engineered from scratch without templates or technical debt
Delivered on global edge CDN with 99.8% uptime SLA
Technical Stack
Next.js 14Shopify Storefront APITailwind CSSAlgoliaCloudflare EdgeFramer Motion
Architecture: Edge Microservices
Security: Role-Based Auth + Encrypted VPC
Deployment: Automated CI/CD
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