E-CommerceClient: Hanaz Skincare•Industry: E-Commerce / Direct-to-Consumer

Hanaz Luxury Skincare

Engineered an ultra-fast headless storefront with custom dynamic bundles, sub-second product pages, and an automated inventory management bridge.

Verified Business Metrics & ROI
+240% increase
Mobile Conversion
840ms LCP
Average Load Time
Zero downtime deployment
Architecture
Sub-second search
Catalog Indexing

The Operational Challenge

The client faced high mobile bounce rates and cart drop-offs due to a monolithic legacy store with 4+ second load times and fragmented manual stock reconciliation.

The Engineered Solution

Re-architected the storefront using Next.js 14 App Router, headless Shopify Storefront API, automated dynamic bundling, and edge-cached product catalogs.

Engineered from scratch without templates or technical debt
Delivered on global edge CDN with 99.8% uptime SLA

Technical Stack

Next.js 14Tailwind CSSShopify Storefront APIVercel EdgeTypeScript
Architecture: Edge Microservices
Security: Role-Based Auth + Encrypted VPC
Deployment: Automated CI/CD

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